5 Tips for Boosting Your Brand's Online Presence

By Mary Hanula, Senior Director of Marketing, Eulerity

Someone once said, “Ignoring online marketing is like opening a business but not telling anyone.”

We all know it’s true — how can you afford to neglect or downplay your brand’s digital presence when more than 60% of shopping experiences start online?

Enhancing your online brand presence should be your top ongoing priority if you want to attract, convert, and retain customers. Fortunately, new technologies like marketing automation have made online advertising more manageable, even for companies on a budget.

Today, a digital marketing strategy is a must-have if you intend to succeed in any industry. On that note, here are five time-tested tips that can help you boost your brand marketing.

1. Fully Embrace Digital Marketing Automation

Many running elements make digital marketing work, from email and mobile marketing to social media and content marketing. Behind these marketing campaigns are many monotonous tasks, such as sending bulk emails and SMS messages, tracking conversions and ad reach, and analyzing consumer demographics data.

Handling these mundane but essential tasks manually is time-intensive and exhausting. However, with marketing automation software like Eulerity, you can manage all of your marketing operations, including ad creation and deployment, from one platform. This frees up your time and makes your entire marketing campaign more efficient.

2. Personalize Your Brand Marketing

Personalized marketing is a great way to drive up your brand’s online engagement, given that 90% of U.S. shoppers are attracted to marketing personalization. The majority of today’s consumers won’t respond or react to your marketing messages if those messages don’t serve their interests.

You must work hard to understand your target audience by conducting detailed audience research. This way, you’ll have relevant data points to reference when writing personalized marketing copy for your campaigns.

3. Normalize Creating Quality and Engaging Content

Today, content marketing is a central component of digital marketing — so much so that 73% of companies that spend 10% to 70% of their marketing budget on content marketing are “very successful” overall.

The only way to succeed in content marketing is by creating engaging, high-quality content that benefits your customers by solving specific pain points. You must create and share relevant content on your website and social media pages to attract and retain shoppers’ attention.

4. Harness SEO

Search engine optimization (SEO) improves your website’s ranking on search engine results pages (SERPs). If you don’t invest in SEO, it would be hard for your customers to find you online because most don’t scroll past the second page of their search results.

SEO wins you organic traffic, which is the best pathway to online visibility. However, it’s best to complement your SEO efforts with search engine marketing (SEM) to achieve faster growth.

5. Capitalize on Social Media

Social media marketing, when done well, can quickly take your brand from zero to hero. Given that 82% of the U.S. population is on social media, going big on social media marketing will substantially boost your brand’s visibility.

However, you must first choose the right social media channel for your company — one that your target customers use frequently. After settling on the right platform, you can roll out your marketing campaigns.

Leverage Eulerity’s Software to Level Up Your Marketing Efforts

Eulerity provides the technology you need to power all of your digital marketing operations through one platform. With a unified technology-first approach to marketing automation, you can program your marketing goals and manage your online advertising campaigns expeditiously.

Mary Hanula is Eulerity's Senior Director of Marketing. Eulerity is the world's most efficient local marketing platform. Using machine learning and automation, Eulerity's state-of-the-art technology simplifies the complex world of developing and executing digital marketing programs—all for a flat and transparent fee. Their technology-based SaaS model is a fraction of the cost of traditional vendors. For more information on how Eulerity can amplify your online advertising through marketing automation, visit https://eulerity.com.